El Mundo del Arte
Podcast visual identity
El Mundo del Arte has become the authority in Spain on making the art world more accessible to anyone who is interested and want to know it better. Carmen Corbera interviews a new expert every week and asks questions like: What causes an auction record? What relationship do galleries have with artists? How is an exhibition put together? Do you need a lot of money to start collecting?

We designed an identity that supports the brand across multiple Podcast platforms and on Instagram. The result is a strong typographic word mark and icon supported by an iconic colour palette that is varied but limited enough to form a cohesive brand identity across the different Podcast episodes.

For Instagram stories we came up with a system that uses Instagram’s native colours, typography and layout abilities to create stories that visually feels like the brand but doesn’t need a custom design that needs to be developed away from the platform.

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