Levi’s
Red for life
Red for life
The brief was to create a logo for the Levi’s® Red for Life program for HIV education and support.
In Africa, HIV prevalence is particularly devastating. Recent studies estimate that 1 in every 10 people are HIV positive in South Africa; and in certain age and race groups, that figure is far worse.
In Africa, HIV prevalence is particularly devastating. Recent studies estimate that 1 in every 10 people are HIV positive in South Africa; and in certain age and race groups, that figure is far worse.
Over the last 8 years, the Levi’s® Red For Life program has distributed over 1.6 million Levi’s® branded condoms. Together with their NGO partner New Start, they have currently brought HIV testing to over 540,000 people... a number that continues to grow.
I developed this logo with
King James RSVP, Cape Town.
I developed this logo with
King James RSVP, Cape Town.
Say hi.
info@graphicpotential.com