Neon coaching acts as a North Star to all their clients. They provide coaching to private individuals who want to create new beginnings in life and work and to leaders and senior teams who want to develop organisational cultures where more people can do their best work.

Their approach to coaching is bold, transformative and to the point. We wanted their identity to reflect this. We worked closely with Why Projects who developed their unique brand positioning. The Neon gradient colour scheme represents the transformation they bring for their clients and the simple but strong layouts and typography embodies their bold and focused approach.