Graphic Potential

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	<title>Graphic Potential</title>
	<link>https://graphicpotential.com</link>
	<description>Graphic Potential</description>
	<pubDate>Wed, 23 Sep 2026 12:43:39 +0000</pubDate>
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	<item>
		<title>Slideshow</title>
				
		<link>https://graphicpotential.com/Slideshow</link>

		<pubDate>Sat, 11 Nov 2017 18:06:45 +0000</pubDate>

		<dc:creator>Graphic Potential</dc:creator>

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		<title>Featured Projects </title>
				
		<link>https://graphicpotential.com/Featured-Projects</link>

		<pubDate>Wed, 22 Nov 2017 13:55:08 +0000</pubDate>

		<dc:creator>Graphic Potential</dc:creator>

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		<description>
	Murphy AIFintech

&#60;img width="3210" height="2026" width_o="3210" height_o="2026" data-src="https://freight.cargo.site/t/original/i/33b47b5d22e59b650e72c0976d43b48dc6014e8b046a80a370e8903963153f90/Murphy-thumbnail.jpg" data-mid="252500334" border="0"  src="https://freight.cargo.site/w/1000/i/33b47b5d22e59b650e72c0976d43b48dc6014e8b046a80a370e8903963153f90/Murphy-thumbnail.jpg" /&#62;
El Mundo del ArtePodcast

&#60;img width="1500" height="947" width_o="1500" height_o="947" data-src="https://freight.cargo.site/t/original/i/cfb2f59acb9eefc787438383035f6bcafa335b8875f1db71b174440a821bb352/GraphicPotentialThumnailElMundoDelArte.png" data-mid="201094685" border="0"  src="https://freight.cargo.site/w/1000/i/cfb2f59acb9eefc787438383035f6bcafa335b8875f1db71b174440a821bb352/GraphicPotentialThumnailElMundoDelArte.png" /&#62;
NeonCoaching&#60;img width="1500" height="947" width_o="1500" height_o="947" data-src="https://freight.cargo.site/t/original/i/182fa6bfb03b5c690c576dadb0657b3aba89327996b3ec8ce95e5fa86309e361/GraphicPotentialThumnailNeon.png" data-mid="203065543" border="0"  src="https://freight.cargo.site/w/1000/i/182fa6bfb03b5c690c576dadb0657b3aba89327996b3ec8ce95e5fa86309e361/GraphicPotentialThumnailNeon.png" /&#62;
AMP shoes
Public awareness campaign

&#60;img width="1500" height="947" width_o="1500" height_o="947" data-src="https://freight.cargo.site/t/original/i/4bbcc3c47850b896b91f80422c2decfd3f007d0dd03f8f6ccbd50fa27328eefb/AMP.jpg" data-mid="7072638" border="0"  src="https://freight.cargo.site/w/1000/i/4bbcc3c47850b896b91f80422c2decfd3f007d0dd03f8f6ccbd50fa27328eefb/AMP.jpg" /&#62;
Well
The Co-opertive pharmacy&#60;img width="1500" height="947" width_o="1500" height_o="947" data-src="https://freight.cargo.site/t/original/i/6f4aa82174bc66dac6c52f6eece88ceec763dffd10d3500153c1a4f398961e13/Well-2.jpg" data-mid="7072642" border="0"  src="https://freight.cargo.site/w/1000/i/6f4aa82174bc66dac6c52f6eece88ceec763dffd10d3500153c1a4f398961e13/Well-2.jpg" /&#62;
Change GoutPublic awareness campaign


&#60;img width="1500" height="947" width_o="1500" height_o="947" data-src="https://freight.cargo.site/t/original/i/f1b9859c79d7f7ee618ba88b69c823cb0209256c0c21ed58116e3e00ef26a28f/ChangeGout.jpg" data-mid="7072643" border="0"  src="https://freight.cargo.site/w/1000/i/f1b9859c79d7f7ee618ba88b69c823cb0209256c0c21ed58116e3e00ef26a28f/ChangeGout.jpg" /&#62;


	LifeBody
Classical Pilates Studio

&#60;img width="1500" height="947" width_o="1500" height_o="947" data-src="https://freight.cargo.site/t/original/i/7d6d4ba8472aec3bdeba7cdc35bec9f01bda4de9a09fb1c7a5ab0a152d8f667d/GraphicPotentialLifeBodyThumb2.jpg" data-mid="204431134" border="0"  src="https://freight.cargo.site/w/1000/i/7d6d4ba8472aec3bdeba7cdc35bec9f01bda4de9a09fb1c7a5ab0a152d8f667d/GraphicPotentialLifeBodyThumb2.jpg" /&#62;
NimbleColiving 


&#60;img width="1500" height="947" width_o="1500" height_o="947" data-src="https://freight.cargo.site/t/original/i/0d2d65d0155a28930671de2a91544efe8340f0add20f7e9f42b37a337bd7a8da/GraphicPotentialThumnailNimble.png" data-mid="202874260" border="0"  src="https://freight.cargo.site/w/1000/i/0d2d65d0155a28930671de2a91544efe8340f0add20f7e9f42b37a337bd7a8da/GraphicPotentialThumnailNimble.png" /&#62;


GoLive Theatre ProjectsTheatre group identity

&#60;img width="1500" height="947" width_o="1500" height_o="947" data-src="https://freight.cargo.site/t/original/i/40b547636070a6a070b634e932e8277b51cadff17ce31f50ad4341b75cd71b53/GraphicPotentialGoLiveThumbnail.jpg" data-mid="203903643" border="0"  src="https://freight.cargo.site/w/1000/i/40b547636070a6a070b634e932e8277b51cadff17ce31f50ad4341b75cd71b53/GraphicPotentialGoLiveThumbnail.jpg" /&#62;
John Brown ProjectsInterior design and art

&#60;img width="1500" height="947" width_o="1500" height_o="947" data-src="https://freight.cargo.site/t/original/i/60094b405a0de31ba59e7df6a6b8247da81218aef2bdf5626d15843918a6403a/GraphicPotentialJBPThumbnail.png" data-mid="204181573" border="0"  src="https://freight.cargo.site/w/1000/i/60094b405a0de31ba59e7df6a6b8247da81218aef2bdf5626d15843918a6403a/GraphicPotentialJBPThumbnail.png" /&#62;

Levi’sRed for life


&#60;img width="1500" height="947" width_o="1500" height_o="947" data-src="https://freight.cargo.site/t/original/i/21974717c5c56d1331b87c5098aed1f9a792c32153e0d4edaa9bbf95643cc4c7/Levis.jpg" data-mid="8672288" border="0"  src="https://freight.cargo.site/w/1000/i/21974717c5c56d1331b87c5098aed1f9a792c32153e0d4edaa9bbf95643cc4c7/Levis.jpg" /&#62;Marques ‘ AlmeidaSpring/Summer 2011 campaign&#38;nbsp;

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Work Archive ︎
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	<item>
		<title>AMP shoes</title>
				
		<link>https://graphicpotential.com/AMP-shoes-1</link>

		<pubDate>Sat, 11 Nov 2017 13:30:35 +0000</pubDate>

		<dc:creator>Graphic Potential</dc:creator>

		<guid isPermaLink="true">https://graphicpotential.com/AMP-shoes-1</guid>

		<description>AMP shoes
The shoe store with a difference
135 feet or lower limbs are amputated in England every week because of diabetes. But 80% could be avoided if people knew about the risk sooner. Diabetes UK wanted to raise awareness of this issue and encourage a hard-to-&#60;img width="0" height="0" width_o="0" height_o="0" data-src="https://freight.cargo.site/t/original/i/007d18be3b139d3f337a72eec6520a9c344b48f586c0b95e7889d7a9011071b7/AMP-Shoes-466-poster.jpg" data-mid="6931386" border="0"  src="https://freight.cargo.site/w/0/i/007d18be3b139d3f337a72eec6520a9c344b48f586c0b95e7889d7a9011071b7/AMP-Shoes-466-poster.jpg" /&#62;reach demographic to better understand and manage their personal risk of type 2 diabetes.
People more readily engage with retail promotions than healthcare messages. So we hijacked an activity they’re interested in to deliver a surprising message about the dramatic impact of unchecked diabetes.
 
	
&#60;img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/af4a0f551313f6aa9fa31a51d565b4ab9525d68ac504b581e65f4548da1b9478/AMP-LOGO.jpg" data-mid="9264186" border="0"  src="https://freight.cargo.site/w/1000/i/af4a0f551313f6aa9fa31a51d565b4ab9525d68ac504b581e65f4548da1b9478/AMP-LOGO.jpg" /&#62;
	AMP Shoes, created in partnership with Eley Kishimoto, was a pop-up shop that gave people an opportunity to consider their health, leading them to take advantage of a free diabetes health assessment to understand personal levels of risk. Hidden cameras captured the reactions of customers as they discovered the shocking truth about diabetes, and realised that all the shoes in the store belonged to amputees who lost one of their feet.

The logo developed for the brand features sharply cut letterforms subtly communicating the consequences of diabetes.


	&#60;img width="4485" height="3410" width_o="4485" height_o="3410" data-src="https://freight.cargo.site/t/original/i/7b70566b259363911a110f929e61a1498e2b2c8a349e22b559b256d7278bcbfa/Store.jpg" data-mid="6900600" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/7b70566b259363911a110f929e61a1498e2b2c8a349e22b559b256d7278bcbfa/Store.jpg" /&#62;&#60;img width="4485" height="2778" width_o="4485" height_o="2778" data-src="https://freight.cargo.site/t/original/i/d6ce1fde079993936dad8e8318a2e7cf11f39ee70419c7b28ffa3b138c46645d/AMP.jpg" data-mid="6898985" border="0"  src="https://freight.cargo.site/w/1000/i/d6ce1fde079993936dad8e8318a2e7cf11f39ee70419c7b28ffa3b138c46645d/AMP.jpg" /&#62;


&#60;img width="4485" height="2417" width_o="4485" height_o="2417" data-src="https://freight.cargo.site/t/original/i/69a43a1808f2ae7952eca8941159b591ba4dc5c1b8ec3b656522c68a26a0a57c/shoes.jpg" data-mid="6900895" border="0"  src="https://freight.cargo.site/w/1000/i/69a43a1808f2ae7952eca8941159b591ba4dc5c1b8ec3b656522c68a26a0a57c/shoes.jpg" /&#62;
&#60;img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/9a2a14aa8e0c71db578386ff4e0d239f6fb1c1b87aed3280c0a4a0ca362bb023/AMP-Shoes-floor.jpg" data-mid="6902107" border="0"  src="https://freight.cargo.site/w/1000/i/9a2a14aa8e0c71db578386ff4e0d239f6fb1c1b87aed3280c0a4a0ca362bb023/AMP-Shoes-floor.jpg" /&#62;
	The brightly coloured Memphis inspired pattern informed the bold graphic direction of the brand identity. The pattern covered the entire floor and was applied to tote bags, uniforms, on-line presence and other brand merchandise. 

	&#60;img width="2598" height="1614" width_o="2598" height_o="1614" data-src="https://freight.cargo.site/t/original/i/51c51ecf759741c5d58b0cf87603a67a5962dfd8c9ea978ee9ac8c5cfc99632d/PORTFOLIO-201727.jpg" data-mid="6900065" border="0"  src="https://freight.cargo.site/w/1000/i/51c51ecf759741c5d58b0cf87603a67a5962dfd8c9ea978ee9ac8c5cfc99632d/PORTFOLIO-201727.jpg" /&#62;

	&#60;img width="2441" height="1556" width_o="2441" height_o="1556" data-src="https://freight.cargo.site/t/original/i/eb0180f123aa77c943c95bcae3617f238a24c14354fc29081f6f022a2b0dad0b/AMP-website.jpg" data-mid="6901721" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/eb0180f123aa77c943c95bcae3617f238a24c14354fc29081f6f022a2b0dad0b/AMP-website.jpg" /&#62;

	&#60;img width="5616" height="3744" width_o="5616" height_o="3744" data-src="https://freight.cargo.site/t/original/i/d09cd31c58c714abd250661a0d6d5ca2ac449e339f711a02482b884dd9969fe9/AMP-Shoes-IPAD2.jpg" data-mid="7521434" border="0"  src="https://freight.cargo.site/w/1000/i/d09cd31c58c714abd250661a0d6d5ca2ac449e339f711a02482b884dd9969fe9/AMP-Shoes-IPAD2.jpg" /&#62;
	

To ensure the message reached as wide an audience as possible, we developed an on-line platform that mirrored the in-store experience.
ampshoes.co.uk


	&#60;img width="5000" height="2522" width_o="5000" height_o="2522" data-src="https://freight.cargo.site/t/original/i/8c5d5f521d8e5efa9af8cf10aecfed48b2619b048a66f37c9aff654eec5a1be7/AMP-Shoe_Box.jpg" data-mid="6902390" border="0"  src="https://freight.cargo.site/w/1000/i/8c5d5f521d8e5efa9af8cf10aecfed48b2619b048a66f37c9aff654eec5a1be7/AMP-Shoe_Box.jpg" /&#62;
A direct mailer in the form of a regular shoe box containing the shoe of an amputee was sent out delivering the campaign message in an unexpected way.


	&#60;img width="4485" height="2990" width_o="4485" height_o="2990" data-src="https://freight.cargo.site/t/original/i/183d278846965e7323ab2ecdd11589d4ea3410957fc11ec14f46c1e06e033f30/AMP-shoes-A-board.jpg" data-mid="6932037" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/183d278846965e7323ab2ecdd11589d4ea3410957fc11ec14f46c1e06e033f30/AMP-shoes-A-board.jpg" /&#62;
&#60;img width="0" height="0" width_o="0" height_o="0" data-src="https://freight.cargo.site/t/original/i/007d18be3b139d3f337a72eec6520a9c344b48f586c0b95e7889d7a9011071b7/AMP-Shoes-466-poster.jpg" data-mid="6931386" border="0"  src="https://freight.cargo.site/w/0/i/007d18be3b139d3f337a72eec6520a9c344b48f586c0b95e7889d7a9011071b7/AMP-Shoes-466-poster.jpg" /&#62;&#60;img width="0" height="0" width_o="0" height_o="0" data-src="https://freight.cargo.site/t/original/i/007d18be3b139d3f337a72eec6520a9c344b48f586c0b95e7889d7a9011071b7/AMP-Shoes-466-poster.jpg" data-mid="6931386" border="0"  src="https://freight.cargo.site/w/0/i/007d18be3b139d3f337a72eec6520a9c344b48f586c0b95e7889d7a9011071b7/AMP-Shoes-466-poster.jpg" /&#62;&#60;img width="0" height="0" width_o="0" height_o="0" data-src="https://freight.cargo.site/t/original/i/007d18be3b139d3f337a72eec6520a9c344b48f586c0b95e7889d7a9011071b7/AMP-Shoes-466-poster.jpg" data-mid="6931386" border="0"  src="https://freight.cargo.site/w/0/i/007d18be3b139d3f337a72eec6520a9c344b48f586c0b95e7889d7a9011071b7/AMP-Shoes-466-poster.jpg" /&#62;&#60;img width="3000" height="1627" width_o="3000" height_o="1627" data-src="https://freight.cargo.site/t/original/i/bf0a088c4407406ef8ea4796b98b182a243e0bba12dd8fb9a059374899346c8b/AMP-Shoes-466-poster.jpg" data-mid="6931643" border="0"  src="https://freight.cargo.site/w/1000/i/bf0a088c4407406ef8ea4796b98b182a243e0bba12dd8fb9a059374899346c8b/AMP-Shoes-466-poster.jpg" /&#62;&#60;img width="5616" height="3744" width_o="5616" height_o="3744" data-src="https://freight.cargo.site/t/original/i/26cee67dacbc21491cea8104983a9a20cb5c81750e142047d9cd76429208290b/AMP-Shoes-467-poster.jpg" data-mid="6931668" border="0"  src="https://freight.cargo.site/w/1000/i/26cee67dacbc21491cea8104983a9a20cb5c81750e142047d9cd76429208290b/AMP-Shoes-467-poster.jpg" /&#62;
The serious message about diabetes was also communicated through posters where you tear off toes with contact details and a street sign supported by the rubber feet you find on crutches.


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		<title>John Brown Projects</title>
				
		<link>https://graphicpotential.com/John-Brown-Projects</link>

		<pubDate>Wed, 22 Nov 2023 10:27:43 +0000</pubDate>

		<dc:creator>Graphic Potential</dc:creator>

		<guid isPermaLink="true">https://graphicpotential.com/John-Brown-Projects</guid>

		<description>
	John Brown Projects
Identity
	
John Brown Projects’s aesthetic embodies the vibrant energy of the costa Brava and a functional and clean design discipline.&#38;nbsp; What balances these is the curated art collection that is done for each project. They specialise in bringing art and interior design together to create unique spaces of harmony and beauty for their clients.
 

	&#60;img width="3244" height="2268" width_o="3244" height_o="2268" data-src="https://freight.cargo.site/t/original/i/c98b1808b44db547624303aae627fd47e56b313c4bd469ba029423441ca5922a/Brochure.jpeg" data-mid="197582649" border="0"  src="https://freight.cargo.site/w/1000/i/c98b1808b44db547624303aae627fd47e56b313c4bd469ba029423441ca5922a/Brochure.jpeg" /&#62;

	&#60;img width="1080" height="950" width_o="1080" height_o="950" data-src="https://freight.cargo.site/t/original/i/08b658bb3b1fac231bf9cc8ae062d1fb82f41ab596a2f58af828e0aa53261ae0/JohnBrownProjectsBrandThumb.jpg" data-mid="197583586" border="0"  src="https://freight.cargo.site/w/1000/i/08b658bb3b1fac231bf9cc8ae062d1fb82f41ab596a2f58af828e0aa53261ae0/JohnBrownProjectsBrandThumb.jpg" /&#62;
	We wanted their brand identity to frame the art and design coming together in their unique approach.
	Burnt orange is a colour the studio is fond of and often appears often in their projects. The energy and warmth of it made for the obvious and perfect brand colour.


	&#60;img width="3291" height="2516" width_o="3291" height_o="2516" data-src="https://freight.cargo.site/t/original/i/bc71612727439a7afbb6b91088edf7983b75780a685c816bd9859702c56d969b/JohnBrownProjectsHomePageCrop.jpg" data-mid="197584751" border="0"  src="https://freight.cargo.site/w/1000/i/bc71612727439a7afbb6b91088edf7983b75780a685c816bd9859702c56d969b/JohnBrownProjectsHomePageCrop.jpg" /&#62;
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&#60;img width="1500" height="3761" width_o="1500" height_o="3761" data-src="https://freight.cargo.site/t/original/i/11d161973db92a75b3ecee96a0e5d5e7918c45e91644f4e53719c28cad389026/John-Brown-Projects-RosellonCOMP.jpg" data-mid="197585928" border="0"  src="https://freight.cargo.site/w/1000/i/11d161973db92a75b3ecee96a0e5d5e7918c45e91644f4e53719c28cad389026/John-Brown-Projects-RosellonCOMP.jpg" /&#62;

	&#60;img width="1500" height="3761" width_o="1500" height_o="3761" data-src="https://freight.cargo.site/t/original/i/c59d5a01d704733e9fdd207b540a39be6328aebe72bb95a37e2e830a6f01e7a0/John-Brown-Projects-Existencia-domesticaCOMP.jpg" data-mid="197585927" border="0"  src="https://freight.cargo.site/w/1000/i/c59d5a01d704733e9fdd207b540a39be6328aebe72bb95a37e2e830a6f01e7a0/John-Brown-Projects-Existencia-domesticaCOMP.jpg" /&#62;

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	&#60;img width="3637" height="1639" width_o="3637" height_o="1639" data-src="https://freight.cargo.site/t/original/i/70530c4b610753c19590b2dcf8bbfb292669024f6a7c40fe3a2f8f0471f5cf92/JohnBrownProjectsInsta.jpg" data-mid="197587118" border="0"  src="https://freight.cargo.site/w/1000/i/70530c4b610753c19590b2dcf8bbfb292669024f6a7c40fe3a2f8f0471f5cf92/JohnBrownProjectsInsta.jpg" /&#62;
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	<item>
		<title>Nimble coliving</title>
				
		<link>https://graphicpotential.com/Nimble-coliving</link>

		<pubDate>Mon, 08 Jan 2024 18:57:28 +0000</pubDate>

		<dc:creator>Graphic Potential</dc:creator>

		<guid isPermaLink="true">https://graphicpotential.com/Nimble-coliving</guid>

		<description>Nimble coliving
Identity
Nimble is a unique coliving development in Barcelona designed for the nomadic creative lifestyle. With a 'everything you need, and nothing you don’t' approach housed in unique historical spaces, they build communities where everyone can work and live in a family-like environment that provides maximum comfort and convenience to enjoy a more fulfilling nomadic life.
 
	
	&#60;img width="3280" height="1462" width_o="3280" height_o="1462" data-src="https://freight.cargo.site/t/original/i/5ebf0f4bd395f7cccbbf2a9fcfc581de3366950b1421bd8d1f80d1e4aaf0590f/Frame-3.jpg" data-mid="201114063" border="0"  src="https://freight.cargo.site/w/1000/i/5ebf0f4bd395f7cccbbf2a9fcfc581de3366950b1421bd8d1f80d1e4aaf0590f/Frame-3.jpg" /&#62;

	
	We created the logo and brand identity inspired by the unique architectural graphic forms found in the Nimble house in Barcelona, forms that echo the unique diversity of their inhabitants and embody the brand slogan - Live differently together. The colour palette also came from the interiors and the garden.


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&#60;img width="759" height="759" width_o="759" height_o="759" data-src="https://freight.cargo.site/t/original/i/60096ac21ccb7dbfe82d350372c4da6c215a19c10b106c1e63906d5a1b740f02/Cover.jpg" data-mid="201113877" border="0"  src="https://freight.cargo.site/w/759/i/60096ac21ccb7dbfe82d350372c4da6c215a19c10b106c1e63906d5a1b740f02/Cover.jpg" /&#62;

	&#60;img width="817" height="1595" width_o="817" height_o="1595" data-src="https://freight.cargo.site/t/original/i/928b9f4e2ad7365bc0791e9cb525778fac0fbc32bb86fcb8de2668d4738dad43/Frame-4.jpg" data-mid="201113880" border="0"  src="https://freight.cargo.site/w/817/i/928b9f4e2ad7365bc0791e9cb525778fac0fbc32bb86fcb8de2668d4738dad43/Frame-4.jpg" /&#62;
	

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</description>
		
	</item>
		
		
	<item>
		<title>El Mundo del Arte</title>
				
		<link>https://graphicpotential.com/El-Mundo-del-Arte-1</link>

		<pubDate>Mon, 08 Jan 2024 15:00:15 +0000</pubDate>

		<dc:creator>Graphic Potential</dc:creator>

		<guid isPermaLink="true">https://graphicpotential.com/El-Mundo-del-Arte-1</guid>

		<description>El Mundo del Arte
Podcast visual identityEl Mundo del Arte has become the authority in Spain on making the art world more accessible to anyone who is interested and want to know it better. Carmen Corbera interviews a new expert every week and asks questions like: What causes an auction record? What relationship do galleries have with artists? How is an exhibition put together? Do you need a lot of money to start collecting?
 
	&#60;img width="3280" height="1845" width_o="3280" height_o="1845" data-src="https://freight.cargo.site/t/original/i/f569946eadf5f43c0e4693e050686d7f997ebb82b39c09bb7c6647a5933c6ffb/ElMundodelArte.png" data-mid="201093825" border="0"  src="https://freight.cargo.site/w/1000/i/f569946eadf5f43c0e4693e050686d7f997ebb82b39c09bb7c6647a5933c6ffb/ElMundodelArte.png" /&#62;


&#60;img width="790" height="1568" width_o="790" height_o="1568" data-src="https://freight.cargo.site/t/original/i/a41c4d3665f92e7abb846472ed50abcf019465af0ec9558e6334438349ddb655/Group-1567.png" data-mid="201093830" border="0"  src="https://freight.cargo.site/w/790/i/a41c4d3665f92e7abb846472ed50abcf019465af0ec9558e6334438349ddb655/Group-1567.png" /&#62;

	We designed an identity that supports the brand across multiple Podcast platforms and on Instagram. The result is a strong typographic word mark and icon supported by an iconic colour palette that is varied but limited enough to form a cohesive brand identity across the different Podcast episodes.

	&#60;img width="790" height="958" width_o="790" height_o="958" data-src="https://freight.cargo.site/t/original/i/d6c93782823be451734577016ed819152f4fc92dd870d5ba087b6ac69ef78178/Group-1439.png" data-mid="201093827" border="0"  src="https://freight.cargo.site/w/790/i/d6c93782823be451734577016ed819152f4fc92dd870d5ba087b6ac69ef78178/Group-1439.png" /&#62;
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	&#60;img width="790" height="958" width_o="790" height_o="958" data-src="https://freight.cargo.site/t/original/i/9d65bd913aeef2a65ac34a74c73e0ff52893131c53a9adf07035f157fcbab13a/Group-1566.png" data-mid="201093829" border="0"  src="https://freight.cargo.site/w/790/i/9d65bd913aeef2a65ac34a74c73e0ff52893131c53a9adf07035f157fcbab13a/Group-1566.png" /&#62;
	

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	&#60;img width="815" height="1584" width_o="815" height_o="1584" data-src="https://freight.cargo.site/t/original/i/a6ffda8cff85c2e0d07d06400f568a87c3afabbc6f6cefaeac03828a3c08678b/El-MUNDO-4.png" data-mid="201093824" border="0"  src="https://freight.cargo.site/w/815/i/a6ffda8cff85c2e0d07d06400f568a87c3afabbc6f6cefaeac03828a3c08678b/El-MUNDO-4.png" /&#62;
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	For Instagram stories we came up with a system that uses Instagram’s native colours, typography and layout abilities to create stories that visually feels like the brand but doesn’t need a custom design that needs to be developed away from the platform.</description>
		
	</item>
		
		
	<item>
		<title>Murphy</title>
				
		<link>https://graphicpotential.com/Murphy</link>

		<pubDate>Wed, 23 Sep 2026 12:43:39 +0000</pubDate>

		<dc:creator>Graphic Potential</dc:creator>

		<guid isPermaLink="true">https://graphicpotential.com/Murphy</guid>

		<description>Murphy AI
FintechMurphy AI disrupts the debt collection industry with AI-driven communication. To break away from intimidating, outdated aesthetics, we developed a dynamic, digital-first foundation that balances tech sophistication with approachable, human-centric design, all while retaining a sense of strict financial compliance. 
	&#60;img width="3315" height="2094" width_o="3315" height_o="2094" data-src="https://freight.cargo.site/t/original/i/f45feba77f436eb74e7929a02e034014966d3366ca495b6382f30832b8cf8587/Frame.jpg" data-mid="252500389" border="0"  src="https://freight.cargo.site/w/1000/i/f45feba77f436eb74e7929a02e034014966d3366ca495b6382f30832b8cf8587/Frame.jpg" /&#62;


The core logomark is a stylized "M" inspired by the platform's most vital tool: the human voice. Since Murphy AI agents interact with clients in over 25 languages, the leaning shapes were crafted to mimic audio soundwaves. Its rightward slant represents positive forward momentum and automated recovery, while the rounded edges soften the traditional harshness of debt collection.

	&#60;img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/9414a2367e1ec3240ba15b3ee68c7044ecdbe0714a3df9223db1164a731ec0e4/Frame.png" data-mid="252500390" border="0"  src="https://freight.cargo.site/w/1000/i/9414a2367e1ec3240ba15b3ee68c7044ecdbe0714a3df9223db1164a731ec0e4/Frame.png" /&#62;&#60;img width="3315" height="1865" width_o="3315" height_o="1865" data-src="https://freight.cargo.site/t/original/i/5d57a43fe62bfc13b3d7dda08d669c5a20788735b3e597fba5bde2c0977110b8/Frame-3.jpg" data-mid="252500386" border="0"  src="https://freight.cargo.site/w/1000/i/5d57a43fe62bfc13b3d7dda08d669c5a20788735b3e597fba5bde2c0977110b8/Frame-3.jpg" /&#62;

	
	&#60;img width="1600" height="1280" width_o="1600" height_o="1280" data-src="https://freight.cargo.site/t/original/i/9f744e9f9106b5162b39fc3dddd69ef565409328e2a5702163f09649ec9f0e08/Frame-5.jpg" data-mid="252500388" border="0"  src="https://freight.cargo.site/w/1000/i/9f744e9f9106b5162b39fc3dddd69ef565409328e2a5702163f09649ec9f0e08/Frame-5.jpg" /&#62;


	To stand out among conservative financial brands, we launched with a vibrant blue and purple gradient palette. Paired with clean typography and repeating wave graphics, this energetic system scaled seamlessly from high-contrast social media marketing to intuitive software dashboards. Ultimately, this foundational identity successfully bridged strict compliance with next-generation AI, positioning Murphy AI as a modern fintech pioneer.
	&#60;img width="1856" height="2290" width_o="1856" height_o="2290" data-src="https://freight.cargo.site/t/original/i/712de21ea87d0dff0394e03357c029cca54b3f85088df923ea8d2dfb5d125b22/Gemini_Generated_Image_7yztxn7yztxn7yzt.jpeg" data-mid="252500461" border="0"  src="https://freight.cargo.site/w/1000/i/712de21ea87d0dff0394e03357c029cca54b3f85088df923ea8d2dfb5d125b22/Gemini_Generated_Image_7yztxn7yztxn7yzt.jpeg" /&#62;

	
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&#60;img width="3315" height="1441" width_o="3315" height_o="1441" data-src="https://freight.cargo.site/t/original/i/0f241fce43393b556aa3b15cade55dc7b656d9ec8066016782b9ff820d7a0892/Frame-1.jpg" data-mid="252500385" border="0"  src="https://freight.cargo.site/w/1000/i/0f241fce43393b556aa3b15cade55dc7b656d9ec8066016782b9ff820d7a0892/Frame-1.jpg" /&#62;
	&#60;img width="3199" height="2537" width_o="3199" height_o="2537" data-src="https://freight.cargo.site/t/original/i/449cb5eeb8f94cee4332d6636d0bce17ed8a352aae269dfbe08c5c14469c984a/Frame-1531.jpg" data-mid="252500384" border="0"  src="https://freight.cargo.site/w/1000/i/449cb5eeb8f94cee4332d6636d0bce17ed8a352aae269dfbe08c5c14469c984a/Frame-1531.jpg" /&#62;
	&#60;img width="3171" height="2537" width_o="3171" height_o="2537" data-src="https://freight.cargo.site/t/original/i/e2935791b60f85a676c7e0f573bb9fb49c51ad4f3b01add62a3f485a9f47b614/Laptop.jpg" data-mid="252500392" border="0"  src="https://freight.cargo.site/w/1000/i/e2935791b60f85a676c7e0f573bb9fb49c51ad4f3b01add62a3f485a9f47b614/Laptop.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Go Live Theatre Projects</title>
				
		<link>https://graphicpotential.com/Go-Live-Theatre-Projects</link>

		<pubDate>Mon, 05 Feb 2024 15:10:19 +0000</pubDate>

		<dc:creator>Graphic Potential</dc:creator>

		<guid isPermaLink="true">https://graphicpotential.com/Go-Live-Theatre-Projects</guid>

		<description>GoLive Theatre Projects
Theatre group identitySeeing and participating in theatre exposes us to different perspectives and worlds beyond our own, touches our emotions, boosts confidence, unlocks creativity and teaches valuable skills.Go Live Theatre productions allows every young person to connect with the transformative power of theatre, irrespective of their ability or background.
In 2022 we had the honour to rebrand Mousetrap Theatre projects as GoLive Theatre Projects.

	
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	&#60;img width="3700" height="2081" width_o="3700" height_o="2081" data-src="https://freight.cargo.site/t/original/i/72b9aa258d62c9b82e3fda1832d5be0aa4ce1fe7485dd4f8e893eee6ac0b7edb/GraphicPotentialGoLiveFlyposter-wall.jpg" data-mid="203901166" border="0"  src="https://freight.cargo.site/w/1000/i/72b9aa258d62c9b82e3fda1832d5be0aa4ce1fe7485dd4f8e893eee6ac0b7edb/GraphicPotentialGoLiveFlyposter-wall.jpg" /&#62;

	
	We worked closely with Why Projects to develop a unique positioning which informed their visual brand development.
There's nothing flat about the theatre, full of passion and drama, always in 3D and you see things from new perspectives. We wanted their identity to capture all of these things. 


	&#60;img width="3700" height="2018" width_o="3700" height_o="2018" data-src="https://freight.cargo.site/t/original/i/81faeb33f2dc29757e0a0625c0f91e959b95785f1c490aed8308342632fb9bf1/GraphicPotentialGoLivePoster2.jpg" data-mid="203900982" border="0"  src="https://freight.cargo.site/w/1000/i/81faeb33f2dc29757e0a0625c0f91e959b95785f1c490aed8308342632fb9bf1/GraphicPotentialGoLivePoster2.jpg" /&#62;

	&#60;img width="3700" height="2081" width_o="3700" height_o="2081" data-src="https://freight.cargo.site/t/original/i/ffdf720fc6f4d58bc80b7d674c49804a9eefa301685d1edeb15dd52e9af5fb91/GraphicPotentialGoLivePoster3.jpg" data-mid="203900983" border="0"  src="https://freight.cargo.site/w/1000/i/ffdf720fc6f4d58bc80b7d674c49804a9eefa301685d1edeb15dd52e9af5fb91/GraphicPotentialGoLivePoster3.jpg" /&#62;


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	<item>
		<title>LifeBody</title>
				
		<link>https://graphicpotential.com/LifeBody</link>

		<pubDate>Thu, 08 Feb 2024 11:55:33 +0000</pubDate>

		<dc:creator>Graphic Potential</dc:creator>

		<guid isPermaLink="true">https://graphicpotential.com/LifeBody</guid>

		<description>LifeBody
Classical Pilates Studio LifeBody is a London based Classical Pilates studio offering classes online and in their studio in Barnes. Their practice is rooted in the original science of Classical Pilates.
They are guided by the belief that&#38;nbsp;life is better in a strong body, a body built by pilates.

	&#60;img width="3000" height="1688" width_o="3000" height_o="1688" data-src="https://freight.cargo.site/t/original/i/8be64c8822457651ce8ac5d74b71a87ce24bc72ea5f60b7dffd866814af22084/GraphicPotentialLifeBodyLogo22x-100.jpg" data-mid="204164400" border="0"  src="https://freight.cargo.site/w/1000/i/8be64c8822457651ce8ac5d74b71a87ce24bc72ea5f60b7dffd866814af22084/GraphicPotentialLifeBodyLogo22x-100.jpg" /&#62;


	Joseph Pilates is the founder of the Pilates movement and invented the Magic circle, an important instrument in the practice of Pilates. We took inspiration directly from this shape for the LifeBody logo.
	
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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5dfe13bc816e1e2936a1650b4da560cd1ce73b25ae7db168023a18b646d6d926/GraphicPotentialLifeBodyInstagram-copy.png" data-mid="204172954" border="0"  src="https://freight.cargo.site/w/1000/i/5dfe13bc816e1e2936a1650b4da560cd1ce73b25ae7db168023a18b646d6d926/GraphicPotentialLifeBodyInstagram-copy.png" /&#62;


	We wanted the identity to reflect the Classical Pilates heritage combined with the studio’s contemporary approach. This informed our choices for typography, colour and layout.


	&#60;img width="3600" height="2025" width_o="3600" height_o="2025" data-src="https://freight.cargo.site/t/original/i/117ec3c0e1d32e5037ff80028ce69132ffec9bebd4c4af8603136f0b70e6d442/GraphicPotentialLifeBodyInstagram2x-100.jpg" data-mid="204164397" border="0"  src="https://freight.cargo.site/w/1000/i/117ec3c0e1d32e5037ff80028ce69132ffec9bebd4c4af8603136f0b70e6d442/GraphicPotentialLifeBodyInstagram2x-100.jpg" /&#62;
	

	The circle, which is also a symbol for movement and change informed a wide range of design and communication solutions.Change happens through movement — Joseph Pilates


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	&#60;img width="2000" height="1504" width_o="2000" height_o="1504" data-src="https://freight.cargo.site/t/original/i/a268ceacb994a485ddc3c356e7a1b6008c903a0120bbcb6c8f01ef72efb0a8b0/LifeBody-Curve-Flyer-MockupCropped.jpg" data-mid="204164403" border="0"  src="https://freight.cargo.site/w/1000/i/a268ceacb994a485ddc3c356e7a1b6008c903a0120bbcb6c8f01ef72efb0a8b0/LifeBody-Curve-Flyer-MockupCropped.jpg" /&#62;


	&#60;img width="3700" height="2081" width_o="3700" height_o="2081" data-src="https://freight.cargo.site/t/original/i/769158de41579d55655cb0c5cf6c23c301537758c9bfd5cb89eebfedb24fb76d/GraphicPotentialLifeBodyWebsite.jpg" data-mid="204164402" border="0"  src="https://freight.cargo.site/w/1000/i/769158de41579d55655cb0c5cf6c23c301537758c9bfd5cb89eebfedb24fb76d/GraphicPotentialLifeBodyWebsite.jpg" /&#62;


	Take care of your body, it’s the only place you have to live&#38;nbsp; 
— Joseph Pilates


	&#60;img width="2000" height="1503" width_o="2000" height_o="1503" data-src="https://freight.cargo.site/t/original/i/c4f4186ed11065db65ffacba0e326ac71c4bf50dc0ce3a6352eb1b0281839a1e/LifeBodyTowelsWhite.jpg" data-mid="204164404" border="0"  src="https://freight.cargo.site/w/1000/i/c4f4186ed11065db65ffacba0e326ac71c4bf50dc0ce3a6352eb1b0281839a1e/LifeBodyTowelsWhite.jpg" /&#62;
	&#60;img width="2000" height="1499" width_o="2000" height_o="1499" data-src="https://freight.cargo.site/t/original/i/580ac5d2970ad98add2afc66403406bd4eaca7bdc08df1fd3ad2c81558916fe3/LifeBodyWater-BottleCropped.jpg" data-mid="204164405" border="0"  src="https://freight.cargo.site/w/1000/i/580ac5d2970ad98add2afc66403406bd4eaca7bdc08df1fd3ad2c81558916fe3/LifeBodyWater-BottleCropped.jpg" /&#62;

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	<item>
		<title>Neon coaching</title>
				
		<link>https://graphicpotential.com/Neon-coaching</link>

		<pubDate>Mon, 29 Jan 2024 13:38:20 +0000</pubDate>

		<dc:creator>Graphic Potential</dc:creator>

		<guid isPermaLink="true">https://graphicpotential.com/Neon-coaching</guid>

		<description>Neon
Coaching


Neon coaching acts as a North Star to all their clients. They provide coaching to private individuals who want to create new beginnings in life and work and to leaders and senior teams who want to develop organisational cultures where more people can do their best work. 
	
	&#60;img width="2156" height="2156" width_o="2156" height_o="2156" data-src="https://freight.cargo.site/t/original/i/4ae92ab5bbaf317bf6f72ffe3cbe15cb75885571963c2de1d7ca40c9e5127f9a/NEON_SOCIAL_ICON-B-1.png" data-mid="203062405" border="0"  src="https://freight.cargo.site/w/1000/i/4ae92ab5bbaf317bf6f72ffe3cbe15cb75885571963c2de1d7ca40c9e5127f9a/NEON_SOCIAL_ICON-B-1.png" /&#62;

	&#60;img width="3280" height="1845" width_o="3280" height_o="1845" data-src="https://freight.cargo.site/t/original/i/f6e02af5b3701f8e07fc080d34c5d00701dee16330b472802597df85f3f28103/Frame-2.png" data-mid="203062408" border="0"  src="https://freight.cargo.site/w/1000/i/f6e02af5b3701f8e07fc080d34c5d00701dee16330b472802597df85f3f28103/Frame-2.png" /&#62;

	
	Their approach to coaching is bold, transformative and to the point. We wanted their identity to reflect this.
	We worked closely with Why Projects who developed their unique brand positioning. The Neon gradient colour scheme represents the transformation they bring for their clients and the simple but strong layouts and typography embodies their bold and focused approach.deeplyneon.com


	&#60;img width="3780" height="2126" width_o="3780" height_o="2126" data-src="https://freight.cargo.site/t/original/i/41b80ee630c40ee32a8e76cd5267a8850f3c2dd0d0b1e5009fd110d186500c58/Neon-web-layouts.jpg" data-mid="203062407" border="0"  src="https://freight.cargo.site/w/1000/i/41b80ee630c40ee32a8e76cd5267a8850f3c2dd0d0b1e5009fd110d186500c58/Neon-web-layouts.jpg" /&#62;

	&#60;img width="1994" height="2584" width_o="1994" height_o="2584" data-src="https://freight.cargo.site/t/original/i/a9fe6328370457cdaa4ae3a73996fc6bf929515ce962d983d5f134227b60ec28/Group-1586.jpg" data-mid="203062404" border="0"  src="https://freight.cargo.site/w/1000/i/a9fe6328370457cdaa4ae3a73996fc6bf929515ce962d983d5f134227b60ec28/Group-1586.jpg" /&#62;
	

&#60;img width="2480" height="1860" width_o="2480" height_o="1860" data-src="https://freight.cargo.site/t/original/i/3d7b8e0fd5e8935aa3484fc0dbcd64420dfd1cf1c64eb8268a19d57817f372ef/Neon-gradient-business-cardsv2AI.jpg" data-mid="203062406" border="0"  src="https://freight.cargo.site/w/1000/i/3d7b8e0fd5e8935aa3484fc0dbcd64420dfd1cf1c64eb8268a19d57817f372ef/Neon-gradient-business-cardsv2AI.jpg" /&#62;

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